A good marketing strategy is one that cultivates brand loyalty and convinces customers to go buy your products, but, how can your retailer help you with it? Well, your retailer is probably the one that acts as an intermediary to help you sell your goods to your final customers, so your retailer must work to entice and captivate your customers so you can sell your product and make profit.
Any decent business’ marketing strategy should include the way their retailers work, as they are the ones interacting with customers interested in the acquisition of their goods.
Here’s what you can do to make your retailer attract more customers:
Make it eye-catching. If you want your retailer to be attractive to customers then you could start with your display window, if you put your best merchandise on the front so your customers can take a good look at it then they will be more compelled to enter your shop and spend their money. But remember to display things you can actually sell at the moment, don’t put out of stock items as it might frustrate customers that enter your store looking for them.
You must think of ways to make it more charming, like using a theme that fits with your customer’s interests. For example, if you own a skateboarding shop, you can show off your new skateboards parts if you fit them in an old beat-up deck so they can look more striking, or dress your display window so it has a similar feel to a skate-park.
Hire the right people. Your employees will be the ones interacting with your customers, so you better hire the people best suited for your business, as they will influence the way your clients see it. For example, if your shop sells women’s clothes then hire a woman that is able to give fashion advice and proper constructive critique to your customers, if they were happy with the advice that your employee gave them, then they will be more inclined to return as they will see your retailer as a place to buy clothes and receive advice about the way they dress.
Use social media networks. Using your business’ social networks you will be able to reach customers who aren’t even near your retail shop or that do not even know about it. If you have a Facebook group for your business then create content that will invite your potential customers to interact with you, you can also hire Facebook’s ads services to have a greater reach. Facebook’s ads are able to reach your target audience with incredible precision, and when they find your business through them they will also find how active your business is. You can use Instagram too to advertise your shop by taking and posting pictures of happy buyers, you can also post a picture of your display window whenever it’s renewed so it can be easily recognizable.
The more your retailer is known the bigger your chances of selling are, and the happier your customers are the more likely they return, that’s why you should always include it in your marketing strategies.