The Vitamin Shoppe (formerly Vitamin Shoppe Industries, Inc., stylized as theVitaminShoppe) is an American, New Jersey-based retailer of nutritional supplements. It also operated three stores in Canada under the name VitaPath from January 2013 until March 2016. The company provides approximately 7,000 different SKUs of supplements through its retail stores and over 17,000 different SKUs of supplements through its retail websites.

In 2002, Vitamin Shoppe Industries was sold to an affiliate of Bear Stearns Merchant Banking, a private equity unit of Bear Stearns, for approximately $310 million.

The Vitamin Shoppe held an initial public offering on October 26, 2009.  The company made $751.5 million in net sales in fiscal 2010 and had a market capitalization of over $1 billion. Since attaining its peak in February 2013 the stock has lost more than 90% of its value as of August 2017.