Narrowing down your desired customers can be quite an experience, being able to recognize who will want to buy your products will give any business more precision whenever they launch marketing campaigns and that is why every business should embark this journey.
When you have good knowledge of your desired clients you can be able to develop a strong brand that will lure in loyal customers, not knowing who you are targeting could lead your brand to lose credibility to both their current customers and their potential ones, so you must do everything to prevent your brand from becoming too generic.
Here are some tips that will hopefully narrow down your market:
Start asking questions. To be able to cater to your customers you must start with a market analysis. Make a list of questions that can help you focus on your target.
You can use the internet to research some of these questions. Their goal is to get to know how what do you want your customers to think about your brand and how is being perceived right now. After you already have an idea of what is your brand’s goal, it is time to research your target market.
Research your desired demographic. Knowing the age and gender of your chosen demographic is essential, you won’t want to advertise pink toys to male adults or dangerous tools to kids. Their income level is important too, it determines how likely they are to be able to buy your products, if you are selling luxury items you wouldn’t get the attention of middle-class families as much as you would get from a upper-class one, it also helps in deciding if you are going to sell products that customers would like to purchase with their savings or just something for impulse buyers.
Build trust. Now that you know your brand’s goal and your desired market it is time to attract them. You can use your business’ social networks or websites to bring the looks of your targets, offer them information about your products to build credibility, give tips and information about using them. For example, if you’re selling kitchen knives give them a look at their properties and what makes them good, offer videos that teach them new techniques and recipes they would like to learn.
After you have already built a following you must to find a way to encourage them to speak about your business, the most loyal they are to your brand the more they will speak of your product to other potential consumers who might share their same demographics. You can put up review sites to get them to write about your products, use your brand’s social networks to share fun or informative images that relate with your product to get likes and shares, the more your business’ name is known and spoken, the better.
Now that your brand has cultivated a healthy amount of loyal followers you have to think of ways to maintain them. Interacting with your regulars in your social networks is the most surefire way to keep them interested in your products and services and the best way to get known, don’t underestimate them!