The phrase “there’s an app for that” might sound a bit silly and most often than not it is used ironically, but have you ever thought how relevant mobile applications truly are? Let’s explain step by step how they can affect your nutrition business.
A study made in the U.S by the Pew Research Center discovered that as of November 2016, 77% of Americans own a smartphone, young adults being the majority of them as the study found that 92% of 18- to 29-year-olds own one, tablets are also part of the show as half the population own one. Another study done in 2016 by eMarketer found that people spend in average a bit over 4 hours on their mobiles each day; in short, there’s a really high amount of people using their cellphones for prolonged amounts of time.
If you looked at the charts of both studies you may have noticed that the number of both owners of mobile devices and the time spent in them grew each year, so it is a healthy business sector.
As many already know, phone calls stopped being the only selling point of cellphones a long time ago, now people look for them due to the outstanding amount of mobile applications, mainly to check their social media and chat, others use them to manage aspects of their lives, be it their job, their studies and even their training and health.
But how are apps relevant to Nutrition Business?
Apps improve brand recognition and website traffic. Let’s say that you own a business that sells cooking ingredients, this business already has a website and an app with its logo on it, now imagine a potential customer looking for an app that teaches cooking recipes, they stumble upon your app, but it isn’t what they are looking for and they instead choose another, but when they go to the internet to find where to buy their ingredients, they will recognize the name and logo of your business because they just saw it on an app, this will make your potential customers more likely to visit your website and buy your products.
Another way apps can help your business is bringing new and interactive ways of keeping in touch with your customers. Think about this situation, you’re introducing a new product to your market, and thanks to the internet just as it becomes available your customers receive a notification in their smartphone app, they swiftly check it and if they like your new product they will buy it, and if they like it so much they can share it on their social media or directly to their friends and family. Just think about it, as long as your customers have their smartphones nearby your new product will get their attention.
As you can see mobile applications might look like simple tools to mobile owners but to business owners they are important assets that vastly improve their reach, they make being in constant touch with clients something easy to achieve and maintain while at the same time bringing new customers. Take advantage of the fact that smartphones are everywhere and invest a bit in mobile apps!