Why Compete On Value Vs Price

The world of business has changed, buyers have progressively stopped buying the cheaper option if its value isn’t worthy, and we’re not only talking about the value of their money, we’re also talking about the values of the companies that produce it. People started to care about the values that companies have, they don’t want to support a business that sells liesor that damages the environment because they pay attention to these things when going shopping.

A company that has values that are supported by their clients will be rewarded with good customer loyalty that will feel content with the product they purchased, not only because it is good, but because they will feel that the money they spent will make a good difference somewhere else.

Selling for value means that customers will be happy in every way with the product they bought, this gives small businesses an incredible opportunity to increase their chances of success since these tend to hold strong values that are more clearly visible by potential customers.

Here are some reasons why you want to sell for value:

Cheaper doesn’t translate to better. While a lower price tag can catch some eyes, the cheaper product isn’t always the better option. Big companies are always cutting corners to reduce the price of their products and this can result in lower quality and a badly made build. Let’s put a tool producing company as an example, if a client buys a cheap hammer that doesn’t last him two weeks, then the chances of him buying the same hammer again or even another tool from the same company will plummet, but if he bought a high quality hammer that serves him more, then he will want to buy a spare one or even more tools from the same company that made the hammer.

Customers that buy from value-oriented companies will be more likely to talk about their new acquisitions with their friendsand relatives. When a client buys a product that leaves him with a nice feeling whenever he uses it, he will recommend it to their friends. But on the other hand if a buyer isn’t happy with his acquisition then he will tell his friends to avoid buying it.

If you want to bring the attention of price-focused clients you can offer cheaper products of good quality that adjust better to their budgets while still selling other value-oriented goods.

This is strategy is widely used in the tech market, some companies sell cheaper-made products of good quality that serve as an entry-level purchase that will introduce their customers to them and their other products. Let’s say that you buy a cheap computer processor that serves you well, the moment you want a more potent and pricier processor you will look first at the company that sold you your first one.

A company that sells for value is one that puts their customers first. A customer that is offered good customer service, value for their money and consistency on the products they buy becomes a valuedclient for life.

The Nutrition Retail Association is here for all of your nutrition industry needs. Hopefully you have found value within this article on the Why Compete On Value Vs Price? We are interested in what you would like to learn more about, please let us know in the comments below.


NRA was founded when a small group of retailers agreed to work together to improve business relationships with their customers and each other. Suppliers of all sizes participate. They include manufacturers of traditional exercise and functional training equipment, supplement products, EFT service companies, providers of capital equipment, support services such as marketing, personal training software, testing services and exercise programming.
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