There are several ways to promote a business but a business with standard would take on standard methods. These methods would keep the business on top in the game. The leading brands, though they have money, didn’t get to the position they are employing substandard business promotion methods – they wanted to lead and they went for the best. The best doesn’t have to be the most glamorous but it must be the most effective methods. Getting the most effective methods would have the business manager focus on the final consumer of the goods or service being rendered. Some efficient ideas are discussed subsequently.
First, advertising is vital. Word of mouth might reach hundreds but advertising would reach thousands. Advertising is a non-personal form of communication through the use of platforms that would get to as many people as possible. Advertisement could be in form of mass media, social media, bill boards, promotional flyers etc. Advertisement is paid for mostly and the cost is mostly reasonable for the effectiveness it brings to the table. A company willing to promote a new and existing product cannot do without advertisement. It is what would get the news or notification about the goods to the final consumers.
Second, personal selling is effective. This is basically the direct communication and interaction with customers – both present and prospect. By this method, customer can be informed and persuaded about products and promotions as they come up. Personal selling as being reputed to be expensive but compared to its effectiveness, it is a method a manufacturing company should consider. This could be by rack jobbing or by opening retail centers that are exclusively chains of the company. This method helps to create a relationship between the final consumers and the company.
Third, direct marketing is basically keeping up with the customers. Advertisement is made to the entire public but direct marketing is made directly to the final consumer. Direct marketing involves the sending of mails and letters on coupons, promotions, new products, toll-free lines, stores and many others. These mails are sent to persuade or urge the customer to make a purchase or a check a product out. It could also be used in social media platforms with direct approach on customers.
Fourth, sales promotions would definitely bring more customers. When companies want to increase sales or inform the public about a new product, sales promotions are resorted to. The method is very helpful in getting old customers back and getting new ones. This could be in form of additional milligrams to consumer goods.
Fifth, the social media is indispensable. With about 1.74 billion users on Facebook, the algorithm can be programmed to advertise the business to people of certain age, geographical location, interests and status. More, the use of blogs and vlogs to discuss issues revolving the goods or services the business offers and how the product can help. This can help grow an online community for the product and have it sell exponentially.