A salesperson is that guy that gets on the field and does everything in their power to sell your product. These people hold the power to push your business’ future and are a pivotal point for successful sales.

Here is a neat list with 7 traits to look for in a salesperson.

1. A salesperson should know how to get in the mind of customers, they must easily read what they want and how to keep them interested. A charismatic salesperson is also prone to make friends, and friends can get you more potential customers whenever they talk about your business with their relatives. Their conversations should be enjoyable and easy to follow; they must show respect, professionalism and should be good listeners.

2. Being intuitive can lead a person to follow leads towards new opportunities. If you hire someone that just does whatever he gets told to do without thinking for himself then you might lose opportunities with potential clients. As an example, let’s say that a customer is hinting interest in spending more but doesn’t say it outright, if your salesperson is intuitive and charismatic enough then he will transform these hints into profit.

3. Having an in-depth knowledge of your business and your product will give a salesperson a feeling of trust to their customers. Knowing what they sell and what does your business represents will also make them seem more professional, and professionalism sells and builds relationships.

4. Following a set of rules and norms isn’t for everyone. If your salesperson doesn’t have discipline then they may lose track of what is doing or what should be doing and won’t be as effective as someone who shows commitment. Disciplined people are also punctual and efficient; they won’t let any customer waiting.

5. Sometimes failing is inevitable, and when it happens repeatedly it will affect anyone who doesn’t have enough resilience. Having a strong spirit will shield a salesperson from low morale and discouragement. They won’t stop giving their best and it will also give them fuel to complete any task given, no matter how hard it might seem.

6. A strong personality will make people remember a salesperson. Someone that is remembered easily will have an easier time building trust and relationships. As an added benefit, they will also make your business seem wholesome, as people will associate their likeable personalities with your business.

7. Someone that is able to work under pressure will have enough drive to do everything possible to achieve a goal and confidence helps with that. A salesperson that has confidence in his skills won’t let any opportunities pass without trying. It will also make others trust him and his words. Just be sure not to confuse confidence with arrogance.

A salesperson is a very important part of the face of your business, so be sure to hire the best of the best, but give enough opportunities to those that want to show you that they can bring profits to your business, because the more you believe in them, the more they will work for you.