If a business doesn’t have a complementary online presence then it will lack a powerful marketing tool and it will have a weaker impact than its competition. A good website will open your business to a world of opportunities, giving a greater reach and a feeling of “always available” for your customers. If you already have one for your website then you should look for ways to increase its traffic, as it can evolve to become your main salesman with little effort.

If you want to lay back a bit and let your website do the selling part, then let’s go!

1. Add original written content. You can do this by writing articles about your business and what does it offer. You could hire professional writers to help you with original content, as just copying and pasting content from another website could lead you to some problems. A professional writer can also have knowledge of SEO or Search Engine Optimization that will make your website stand out more when potential customers look for products similar to yours. Avoid publishing articles with poor writing, as it can make your website seem unprofessional

2. Make use of videos and pictures.You can add some videos that showcase your business in a good light. A good and short video can catch the attention of potential customers. You can also add pictures that tell a story and display your product and your business in an enticing way, make them desire what you’re selling.

3. Add clear information about your products. You want your customers to know how your product works, how they can be benefitted from buying it and how much it costs. This information should be clearly visible, you want them to stay on your website and good information will make them do that, as they won’t look for more info on another website. You should add high quality images of your product so they have a better view of what they are buying.

4. Add contact information. Some customers might have questions about your products or might want help when using them, so it is of the utmost importance you always display your contact information. Put your business phone number in a visible part of your website, you can also put this number on a hyperlink so any customer navigating through their smartphones can make a call with just touching it. You can also display your business email through a hyperlink, this way they can start writing you with minimal effort.

If your business has physical address, then you should add it. You can make use of coding and Google maps to display your address in an interactive way.

5. Bring attention to your networks. If you want your website to be noticed by more people then you might be interested in hiring online ad services. Companies such as Facebook and Google can display targeted ads that lead potential customers towards your website. And when these costumers come to your website, make sure you display links to your business’ social networks such as Instagram, Youtube or Facebook, so they can be up to date with your products whenever they check their social media.

Creating a well-designed and effective website might cost you a bit of money, but it is money that will return to you with big bonuses once your customers start navigating it and buying your products without you even noticing.